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Market innovation strategy consulting
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Customer: Curtiss-Wright Drive Technology, Switzerland
Customer benefit
The CURTISS-WRIGHT DRIVE TECHNOLOGY has an asymmetric market characteristic: While the demand carriers are represented by the integrators on the one hand, the demand generators are on the other hand the infrastructure owners or traffic planners
Only if the latter can be convinced that a rolling stock with tilting technology can be used to increase capacity by increasing speed on existing, winding infrastructure, a demand for vehicles with tilting technology and thus the product and service portfolio of CURTISS-WRIGHT DRIVE TECHNOLOGY will arise on the part of the integrators
Project tasks
Strategy tool training for the management team
Strategy analysis workshop at the customer
Two market innovation workshops with strategic customers (integrators)
Two market intelligence workshops with strategic transport planners
Strategy Canvas Workshop with the client
Fact sheet
PROSE AG
Zürcherstrasse 41
8400 Winterthur
Switzerland
Ph: +41 52 262 74 00
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