Customer benefit

• The CURTISS-WRIGHT DRIVE TECHNOLOGY has an asymmetric market characteristic: While the demand carriers are represented by the integrators on the one hand, the demand generators are on the other hand the infrastructure owners or traffic planners
• Only if the latter can be convinced that a rolling stock with tilting technology can be used to increase capacity by increasing speed on existing, winding infrastructure, a demand for vehicles with tilting technology and thus the product and service portfolio of CURTISS-WRIGHT DRIVE TECHNOLOGY will arise on the part of the integrators

Project tasks

• Strategy tool training for the management team
• Strategy analysis workshop at the customer
• Two market innovation workshops with strategic customers (integrators)
• Two market intelligence workshops with strategic transport planners
• Strategy Canvas Workshop with the client

  Fact sheet