Market innovation strategy consulting


Customer: Curtiss-Wright Drive Technology, Switzerland

Customer benefit

  • The CURTISS-WRIGHT DRIVE TECHNOLOGY has an asymmetric market characteristic: While the demand carriers are represented by the integrators on the one hand, the demand generators are on the other hand the infrastructure owners or traffic planners
  • Only if the latter can be convinced that a rolling stock with tilting technology can be used to increase capacity by increasing speed on existing, winding infrastructure, a demand for vehicles with tilting technology and thus the product and service portfolio of CURTISS-WRIGHT DRIVE TECHNOLOGY will arise on the part of the integrators

Project tasks

  • Strategy tool training for the management team
  • Strategy analysis workshop at the customer
  • Two market innovation workshops with strategic customers (integrators)
  • Two market intelligence workshops with strategic transport planners
  • Strategy Canvas Workshop with the client
  Fact sheet

Strategy support Training


Zürcherstrasse 41
8400 Winterthur
Ph: +41 52 262 74 00